Non-sport aficionados enjoy a fantastic find with this hoard of vintage advertising trade cards. Following a sweeping business trend, the Liebig Company began the practice of promoting its "Fleisch-Extract" brand with trade cards circa the 1880s. A precursor to beef boullion, Liebig's cooking extract was advertised in several languages with an extensive array of subject matter in the form of 6-card non-sport sets. Presented here are (433) such sets, dating from the 1890s-1960s.
Our thoughtful consignor has arranged these sets either in pocket pages with (201) sets dating from 1893-1923; or in bags with (232) sets dating from the 1930s-1960s. With these sets numbering (6) cards each, multiplying by (433) sets yields a total of (2,598) cards. The consignor has also indicated that identifying these numerous Liebig sets can be a very difficult process, so all of the sets in pocket pages are accompanied by printed labels indicating the year of issue, series title and "S" number designation, as in the oldest set in this collection being identified as "S385 1893 Italian Masks"; and the bagged sets are identified with handwritten notes containing some or all of the same type of information.
This well-curated hoard has its origin in the late "Victorian Age" and in keeping with the opulent flair the period is noted for, the elegant artwork is outstanding in portraying a vast array of historical and cultural themes. Thankfully this tradition of fine artwork was kept up throughout the run, with the sets of the 1960s as tasteful as their predecessors. The bulk of these sets are printed with German language text, though some are noted as being in French, Italian and possibly other languages, indicating the widespread distribution of the Liebig brand and its impressive trade cards.
(201) sets of (6) cards in pocket pages dating from 1893-1923, ranging from (GD to EX) with the majority showing clean surfaces and all showing vibrant colors. The main form of condition compromise is light to moderate corner wear. Also noted are a small number with reverse side album adhesive residue and/or minor bits of surface loss, but these occurrences are infrequent and overall this group is highly pleasing. The quantities by year of issue with some of the more prominent series noted are:
1893: (1) Set with S385 Italian Masks
1896: (1) Set with S468 Towers and Women
1897: (6) Sets with S514 Famous Women
1898: (2) Sets with S546 A Hunting Expedition II
1899: (1) Set with S604 Sea Rescues
1900: (6) Sets with S644 Sinbad the Sailor
1901: (8) Sets with S657 Propelled Weapons
1902: (12) Sets with S693 Great Generals; and S697 The Count of Monte Cristo
1903: (10) Sets with S737 Scenes from Liebig's Life; and S748 Poisonous Snakes
1904: (8) Sets with S794 Italian Renaissance Art
1905: (17) Sets with S808 Historic Castles
1906: (14) Sets with S864 Historic Rome; and S873 Flags and Standards
1907: (17) Sets with S881 Automobiles
1908: (19) Sets with S921 Money Through the Ages
1909: (11) Sets with S977 Rulers and Their People
1910: (15) Sets with S988 The Arthurian Legend; S990 Combat vs the Dragon
1911: (14) Sets with S1029 The Age of Pericles
1912: (19) Sets with S1048 MacBeth
1913: (11) Sets with S1067 History of Beer; S1069 Italian Fortified Castles
1914: (3) Sets with S1106 Shakespeare's "A Winter's Tale"
1918: (2) Sets with S1086 The Panama Canal
1921: (3) Sets with S1097 Goldsmiths Through the Ages
1923: (1) Set with S1138 The Byzantine Empire
(233) 1930s-1960s Sets of (6) cards in individual set bags, ranging very desirably as (80% EX to NM+, 20% VG to VG-EX) with deference to a small number affected by reverse side album adhesive residue and/or minor bits of surface loss. Depicted subjects range far and wide, with themes such as military, buildings, animals, nature, artists and much more.